Thread: Twitter Targets 1 Billion Users, Targets More Ad Revenue

Twitter, the third-largest social-networking site, wants to boost its membership more than sixfold to 1 billion, helping them compete with Facebook in attracting advertisers.

Twitter users send more than 100 million short messages daily. Twitter announced last month that it will seek more advertisers after a successful trial with such brands as Starbucks Corp., ESPN and Coca-Cola Co. Social-networking services, capitalizing on their millions of users, are increasingly targeting ads as a main source of revenue.

Twitter started a test this year with 30 advertisers, including major movie studios, Nike Inc. and Best Buy Co. Ads are displayed next to the site’s search results and by the most popular topics on the right side of the Web page. An estimated 9 percent of ads online are “touched” by a user’s mouse for an average of 43 seconds.

Facebook, the world’s most popular social-networking site, has more than 500 million users, compared with 165 million for Twitter. Facebook Chief Executive Officer Mark Zuckerberg said earlier this year that reaching a billion members, or about 15 percent of the world’s population, is “almost a guarantee.”

I think it is a good news for the twitter follower.

Wow, I knew Twitter was popular but 1 billion users, I wonder if it will ever overtake Facebook.

I m real follower of twitter and that's very good news for me .

Wow! "1 Billion Users" it's really a very bib news. Twitter is still popular.