Bounce Rate Importance

manik · #1 (**permalink**) 11-29-2008, 09:54 PM

Bounce rate is an important aspect of SEO. Higher bounce rate makes it tougher maintaining SERP ranking.

Lets say a user searches for "gas efficient cars" and click on one link. After 5 minutes or 1 minute later user goes back and clink on another site. In general that means user did not find what (s)he was looking for in the first site; in other words initial find was not satisfying.

In true case scenario, that does not really mean the page user landed didn't have what user was looking for. For example most people going to wiki pages via SERP would not really continue searching more pages in wiki.

As you have seen on Google Analytics or similar web traffic tracking softwares Bounce Rate is noted. Google and other search engines do that this into account determining the SERP ranking.

To mention here, sites similar to yours would suffer the same situation as it would be. So it would be even playing field for all the competitors.

krates98 · #2 (**permalink**) 11-30-2008, 01:13 AM

so which one will be better higher bounce rate , or lower bounce rate ?

manik · #3 (**permalink**) 11-30-2008, 02:20 PM

Quote:

Originally Posted by krates98

so which one will be better higher bounce rate , or lower bounce rate ?

lower is good.

Amirmullick3 · #4 (**permalink**) 11-30-2008, 06:02 PM

Google analytics records bounce rates very well. Im in the bad range, my proxies have high bounce rates, but im not sure if its bad for me since they are proxies after all.

manik · #5 (**permalink**) 11-30-2008, 06:04 PM

Quote:

Originally Posted by Amirmullick3

Google analytics records bounce rates very well. Im in the bad range, my proxies have high bounce rates, but im not sure if its bad for me since they are proxies after all.

I think niche got to do a lot with this. Lot of niches have higher bounce rate.

Small Business SEO Soluti · #6 (**permalink**) 11-30-2008, 06:10 PM

To really understand the basics of SEO you should read this from Google.

Official Google Webmaster Central Blog: Google's SEO Starter Guide

It doesn't reference bounce rate.

However, it may play a role in the future. But then for this to work all websites would need to be required to use Google Analytics or it would not be a level playing field.

mit · #7 (**permalink**) 12-01-2008, 02:56 AM

Quote:

Originally Posted by Amirmullick3

Google analytics records bounce rates very well. Im in the bad range, my proxies have high bounce rates, but im not sure if its bad for me since they are proxies after all.

Yeah! G Analytics has this great feature providing information on Bounce Rate. We can find good information about it here -

Code:

http://en.wikipedia.org/wiki/Bounce_Rate

sequincer · #8 (**permalink**) 12-01-2008, 03:26 AM

Bounce rate is very important,it shows the relevance of your content to the user.
if the user likes you content he wont press the back button on the browser
If he dislikes the content he will.
the lower the bounce rate the better,A bounce rate of 20% is acceptable in most cases.

jabo · #9 (**permalink**) 12-01-2008, 04:43 AM

your actual content based on the users needs are not the only factor that could increase the bounce rate of your website, it could also be the speed of your site. well, take me for example, I don't really last that long on websites that loads very slow, I try to go to faster sites.

mit · #10 (**permalink**) 12-01-2008, 05:07 AM

Quote:

Originally Posted by jabo

your actual content based on the users needs are not the only factor that could increase the bounce rate of your website, it could also be the speed of your site. well, take me for example, I don't really last that long on websites that loads very slow, I try to go to faster sites.

Yeah! you give a very good example in this context Jabo. Speed is big factor in bounce rate ups and down. I also prefer fast sites like askmen.com which gathered much in amount.

krates98 · #11 (**permalink**) 12-01-2008, 08:13 AM

Quote:

Originally Posted by manik

lower is good.

hmm so lower bounce rate ensures that your page has got what the user want that's good.....

jabo · #12 (**permalink**) 12-01-2008, 08:30 AM

Quote:

Originally Posted by krates98

hmm so lower bounce rate ensures that your page has got what the user want that's good.....

well of course the bounce rate is not the one whose gonna determine that, as said in the above posts, speed also matters in bounce rates. content is really what matters to make sure that you will have lower bounce rate.

Small Business SEO Soluti · #13 (**permalink**) 12-01-2008, 02:48 PM

Of course bounce rate is important, but it does not currently affect the SERP's. If that is true it would require every website to have Analytics in place. With out this sites that could not provide Analytics data would be at a strong disadvantage.

Of course Google could make it a requirement at any time.

bluehype · #14 (**permalink**) 12-02-2008, 01:07 AM

Make web site good quality user friendly content and good images then sure get lower bounce rate.

BrainPulse · #15 (**permalink**) 12-02-2008, 03:54 AM

Hi,
Bounce rate is a basic metric for web analytics. It is a negative metric. It refers to those site visitors that land on one page and then do nothing discernable. That is either move to another page, click on an image, click on an e-mail address, fill in a form etc.

Thanks