To achieve top 10 search results your site should follow these general rules.
* Search engine friendly web design is a must
* Flash web sites can't be read by search engines
* Java script navigation should be avoided or used as secondary navigation.
* Conduct extensive keyword research and include it in your content
* Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results
* Relevance, strive to make your site the most relevant to its keywords in the search engine index
* Black hat, never employ deceitful methods to fool search engines or visitors.