Thread: How to Measure ROI on SEO

Hello friends.

Can anyone tell me the How to Measure ROI on SEO? Is there any way or any tool to calculate ROI?

Share your answers.

thanks in advance.

Search Engine Optimization success requires an investment so it is very important that you measure the ROI from your SEO efforts

Use good baseline measurements (like Google Analytics) as a performance analyser to learn traffic (and traffic patterns) coming to your site. Measure growth on the basis of organic search visits and the average value each one of those visits represents for the site.

Therefore,
"Return" = Estimated/ actual organic visits * Avg Dollar value per visit.
And, "Investment" = The Cost of the SEO effort

According to me the most well-liked tool used to determine the ROI is Google Analytics. But you should know that Google Analytics does not directly tell you that how commercial your Seo campaign was. You need to add in different other factors to figure out the final figure.You need to keep in mind other factor like.
1.Ranking
2.Conversion Rate
3.Traffic
4.Total Revenue.

Compare the investment of one month with your profit 6 months down the road. Keep in mind your link building tactics. Link building is a result of ongoing marketing efforts, so it might take longer to see results. Remember that you are investing money today so you can make money in the future.