Thread: What is the main difference between SEO and SEM, Which one is better now a days?

Hi, I want to know that What is the main difference between SEO and SEM, Which one is better now a days???
Thanks

SEO means Search Engine Optimization it is based on Improve the rank in the search engine in a keyword.
SEM means Search Engine Marketing it based on Banner ,Advertisement,PPC.

SEO is all about making website more known and reputed as people like to deal which has reputation in market. So this way seo for website and website helps to increase business. We can say that seo is one kind of free source for online marketing of business.
SEM is search engine marketing. It is one kind of paid advertising path for business. It include ppc , cpc , cpt and many other techniques which be helpful for more traffic. It is costly so that small business firm can't afford it.
We can say that SEM is the direct path for our online business where as SEO is the indirect path for our business success.

SEO(Search engine optimization) - Optimizing a website organically to rank high in search rankings
SEM(search engine marketing) - Promoting your business via SEO and PPC i.e. SEM makes use of paid as well as organic techniques to convert sales.

In short SEM = SEO+PPC

SEO is the part of SEM. SEM= SEO+PPC+SMM

As others have stated above, SEO and SEM are quite different, but come hand in hand. With the help of SEO you will reach a higher ranking, but for more financial success you definately need SEM as well. JasonWright337's equasion quite says it all in the matter of fact!

Originally Posted by michelcarloss

SEO means Search Engine Optimization it is based on Improve the rank in the search engine in a keyword.
SEM means Search Engine Marketing it based on Banner ,Advertisement,PPC.

Thanks for valuable sharing
Keep up doing good work!

SEO is free to optimize while in SEM you have to pay to google for every single click that user wil click.