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09-02-2011, 04:47 AM #1
Junior
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Online PR metrics and tools often include:
* News wire service metrics (see screen capture below)
* Web analytics for landing pages and web site
* Google and Yahoo alerts
* Monitor blog search engines (via RSS)
* Press release landing page conversion tracking
* Social media monitoring
* Inbound links
* Pickups on blogs
* Pickups on other web sites & online publications
* News and Standard Search Engine Rankings
* Conversions: Less likely sales, more likely white paper downloads, webinar signups, newsletter subscriptions, demos, etc
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