One of The important part of your linkbuilding strategy, closely related to your
Keyword Strategy, is the
Anchor Text of your inbound links.
This is where your Keyword Strategy meets your Linkbuilding strategy. When talking about Keyword Strategy you have to choose with which keywords you want to position your website by taking into account basically three main criteria:
Keyword search volume, keyword relevance and competition for the keyword. That’s the first step in any
SEO strategy, once that’s decided, you can boost your search engine rankings for those selected keywords
by using those same keywords as anchor text in the inbound links you get to your site. Why is that? Why does it work this way? When you enter a keyword string on Google’s search box, one of the things Google does is to look on its index how many links it has with that same keyword string and where do they point to. If lots of links with an anchor text similar or equal to what you entered in the search box point to the same URL, that page will show up on top results.
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