Thread: Diffrence Between link bait and Link Exchange

Link Bait: I think Link bait is website marketing strategy is technics to generate naturally links for your website, you create some insightful content or some free tools!!!
Link Exchange: it's simply do link exchange with your related website.

Also link bait can be a tools on your site that other sites reference and it creates more links to your site, which really do help you in the search engines.