Thread: Difference between SEM and SEO

SEO (Search Engine Optimization): SEO is the process of getting traffic from search engines via the natural, non-paid methods like on-page optimization, link building etc.

SEM (Search Engine Marketing): SEM includes what SEO does plus the paid methods like ppc advertising etc are included in it.

yaa nice to explain but i think SEO should be done first and properly, then do SEM, SEM includes SEO, paid inclusion, pay-per-click etc...

I think, we should use PPC first to get some nice amount of relevant visitors although PPC doesn't help in SEO.

Nice explanation. So SEM is the father of SEO

Thanks for explanation, you explain very well now both are important but i prefer SEO, if you have less amount then go for SEO, if you have hugh amount then try SEM.

Originally Posted by sarita

I think, we should use PPC first to get some nice amount of relevant visitors although PPC doesn't help in SEO.

If you are expert in PPC then you will really gain many visitors. I'm on this process now, I mean I'm studying the process. My friends already succeeded with this.