Thread: what is difference between Impression and clicks?

Hi All,
I have started Google AdWords Online Campaign, I have started a Campaign as Flights Africa and my keywords is Air Tickets Booking, Holidays Cheap Package and others, but my site get 1000 Impression and much less clicks. My one day budget is 100$.
Please help me differentiate between Impression and clicks? and I want to know what is real meaning of CTR?

Impression : It is the number of time your ad appear on user screen when it matches the user quires.

Click: It is an action taken by user through mouse on your ad when it appears on user screen.

impression is the number that the people visited your site and viewed the ads. and click number is the number of clicks that you get.

How many times you ads served by Google on your targeted keywords as sponsor’s links that numbers called Impression. Mainly impression matters when you want to count CTR (Click through Rate). And CTR is matters for your keyword bids.

Clicks are one of the actions on ads which are done by users and they redirect on your landing page.

Hope this information will help you in your research.

Cheers

An impression is when an ad has been shown on a page. A click is when someone actually clicks on the ad.

http://www.edomz.com

Impression: No. of ads show in a page while customer surf
Clicks: No. of cliks customer click on ad

impressions means when user watches the link and click means when user click that link

Impression : The no. of times your ad gets displayed to a user eventhough he/she doesn't click on your ad.
Clicks : The no. of clicks that your ad received.
CTR (click through rate) : It helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR.

An impression is when an ad has been shown on a page.
A click is when someone actually clicks on the ad.

I think a cli​ck occurs when a user sees your ad, finds that it meets their needs & expectations, and then clicks on the title of the ad. This, of course, sends them to the your website, where the site itself has a chance to do its stuff.

Clicks is when your ad is clicked and Impressions is how many times your page with ad on has been viewed

When you visit a website, you will see that there is adds on the page. These are known as banners. Each time the banner loads for the visitor to view, an impression is counted. Impressions are generally used like ads in a magazine, every time you see the ad it counts as an impression.

If the advert on the website interests you, you will click on the ad which will redirect you to the landing page of the advertiser – this is known as a click.

When you visit a website, you will see that there is adds on the page. These are known as banners. Each time the banner loads for the visitor to view, an impression is counted. Impressions are generally used like ads in a magazine, every time you see the ad it counts as an impression.

If the advert on the website interests you, you will click on the ad which will redirect you to the landing page of the advertiser – this is known as a click.

exactly what i'm thinking about

With Pay Per Click (PPC) the advertiser pays when a user clicks on the ad.

With Pay Per Impression the advertiser pays each time the ad is displayed to a user. Rates are typically per 1000 impressions (CPM). Pay Per Click is generally a much more cost effective method for advertisers as it ensures advertisers only pay for traffic received from their efforts, rather than simply paying for impressions.

impression means how many time ad displayed and click means how many time clicked on ad