Thread: Your Guide to Avoiding the AdWords Ban

Your Guide to Avoiding the AdWords Ban


In the wake of Google's mass ban of AdWords accounts which affected many people, Here are some general guidelines to follow to avoid a similar fate. Keep in mind that it is impossible to know exactly how to please Google. These guidelines should keep you safe and avoid the dreaded lifetime ban, but ultimately it's your responsibility.

1) Content is still KING! Never forget this adage. If you decide to go the pay per click (PPC) route, it's absolutely imperative that you send PPC traffic to a website that is choke-full of unique content that will provide value to your visitors. Be very careful using PLR articles for content unless you alter the articles enough to make the content completely unique. Also, your content pages can't contain a bunch of your affiliate links. This is a dead giveaway that your website is just trying to earn a commission from your visitors. You have to build a website that offers value first and foremost even if this means losing your visitors to another website or resource. At the end I'll talk more about unique content and how everyone regardless of technical know-how can build a database-driven website and easily insert unique content on a regular basis.

2) Don't keyword stuff! When targeting keywords keep your keyword density within an acceptable range. I would recommend a conservative 2-4% target. Use a free keyword density checker to analyze your pages.

3) Is your website old enough? Don't send AdWords traffic to a new website. Make sure your website is established and your domain name has been registered for awhile. If you don't remember when you registered your domain name you can perform a WHOIS search. If you are impatient then look to buy an expired domain. GoDaddy has expired domain auctions starting at $5 plus registration fees. You can usually find domains that are 5-10 years old that are very inexpensive. Just make sure to thoroughly research expired domains. Never buy a domain name that a previous affiliate marketer owned. Affiliate marketers don't let profitable domains expire unless there is a good reason. You can research a website's history at Archive.org. Also, you can enter site:www.yourdomainname.com into Google and click the Cached links to view a website's pages that have been previously indexed and cached. Check domain age with this free tool.

4) Register your domain name for more than one year. This is optional, but can't hurt. Affiliate marketers tend to register domains for only one year and then they renew them only if they become profitable. By registering and securing your domain name for many years it sends the message that this is a domain that you have long-terms plan for; not just a quick hit-and-run affiliate campaign to make a few bucks.

5) Avoid .info domains like the plague. Anyone serious about building a viable, long-term business on the Internet has no problem paying $6-$10 a year for domain registration. Only affiliate marketers who are taking the quantity over quality route are shopping for .99 cent domains.

6) Is your website indexed in Google? This should go without saying in light of this recent development with AdWords, but it's worth mentioning. Never send AdWords PPC traffic to your website if your website isn't even indexed in Google. Make sure all those pages of unique content that you have created are indexed first before even considering a PPC campaign. You can check your indexed pages by entering site:www.yourdomainname.com into Google's search engine.

If you are just starting out, it's very easy to get your website indexed by Google. After your website is built and you have added some unique content (unique being the operative word here) you can submit your website to Google to crawl here.

7) What's your Google PageRank? Google assigns PageRank to websites on a scale of 0-10. Make sure you have established PageRank with Google before running any PPC campaigns on Adwords. If your website has established PageRank then it has already received a vote of confidence from Google. This is probably the best indicator that you are now safe to run PPC campaigns on AdWords. I would recommend at least a PageRank of 3+ before running PPC ads. Play it safe. Check your website's PageRank here or download and install Google's toolbar. If you are using Firefox you can install the SearchStatus plugin mentioned by Mike Oyama below (more information available here).

8) Do you have any friends? Make sure your website has enough backlinks before sending any PPC traffic. Think of a backlink as a thumbs up for your website. In other words, other websites are linking to your website because they think it has something of value to offer. There are many backlink building strategies that you can use. This is beyond the scope of this thread, but you can ask questions about backlinks over at the free advertising sub-forum. You can check how many backlinks your website has using this free tool.

I would use autobid and avoid sending traffic to an obvious MFA site. Other than that, you have to go out of your way for G to shut down your adwords campaign.

hey this is a great tips to avoid the banned by Google ad words using thanks for that.