Thread: logo design

Hey,

What do you guys keep in mind while logo designing? According to me its a integral part of business identification. The tips I like to keep in mind are the font (should be clear) and it must be unique.
Any other views are welcome.
Cheers.

To designing a logo we have to keep the mind that is the logo is must based on the site also it must attracted by the viewers as the way we have to design it..........
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Logos should be simple but creates an identity for your business. Some websites like Facebook uses typography for a website logo. Some use icons or mascots.

for website logo will be unique because it's business identity. If designer has good experience , than designer can made it very nice.

Hey guys,

Thank you for the views. Really appreciate and some useful tips there. I would definitely keep them in mind.
Keep them coming.

Cheers.

Choosing a logo is one of the most important decisions a business owner can make. It must be well thought out and designed by professionals. Your logo will be the first glimpse a customer gets into the company so it must be the best logo design possible.

Logo is more important for every business success. Logo like brand, It gives the identity to our business. So, it must need to design by very professional and it should be unique and first impression of customers.

Actually, the logo should scale well, apart from that it is not that important to be truly unique or beautiful - if you consider it part of the corporate identity gig, then that's what really matters. Logo's don't stand by them selves, they are placed on all kinds of marketing collateral and products. I can't post links in here yet, but there's is a very good reading on the power and importance of logos: marketingdeviant.com the article is called "The Importance of Logo". Good luck!

Well, you must have to come up with ideas and overall theme of the business in order to put them into graphics. You may also check logo's and identities of businesses in the same niche to have more vision of how you should go for your business logo.

Thank You guys for all the wonderful opinions and suggestions. I find the tips very helpful and useful.
Will definitely keep them in mind.

Logo design is an important thing because it represents your identity, the things should keep in mind before making a logo is that will it be clear after resizing it to add it on a small place as in favicon or at a business card. It should be visible in every place.

Here are good tips, especially for entrepreneurs.

• Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.

• Focus on your message. Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What's the nature of your current target audience? These elements should play an important role in the overall design or redesign.

• Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.

• Your business name will affect your logo design. If your business name is "D.C. Jewelers," you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called "Lightning Bolt Printing," the logo might feature some creative implementation of-you guessed it-a lightning bolt.

• Use your logo to illustrate your business's key benefit. The best logos make an immediate statement with a picture or illustration, not words. The "Lightning Bolt Printing" logo, for example, may need to convey the business benefit of "ultra-fast, guaranteed printing services." The lightning bolt image could be manipulated to suggest speed and assurance.

• Don't use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it'll set your business apart from others.

• Avoid trendy looks. If you're redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes. According to Priester, Quaker Oats modified the Quaker man on its package over a 10-year period to avoid undermining customer confidence. But don't plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That's the mark of a good design. In fact, when Priester designs a logo, he expects never to see that client again.

Source: entrepreneur.com