Google Ranking Loophole

manik · #1 (**permalink**) 01-01-2009, 08:08 PM

Google, the king of online search engines, evolved its algorithm to determine serp rankings. Backlinks happen to play a major role determining a website page's importance for different keywords. Google algorithm seem to pretend nobody would sell links, nobody would buy votes on social networking site; meaning the whole linking structure would be natural. In reality we all know that is not the case.

In reality Google also realizes the use of money to bias rankings. In many cases Google people suggested not to buy sell links for ranking.

I personally think the solution to this problem is not putting too much weight on backlinks. Rather weight on content would be much viable solution. So far Google does not have a solution like that. But in near future we may see that. What you guys think?

Take this search for example sandals - Google Search

Guess what #1 website is not even related to sandal(shoes). Its Caribbean Resorts website sandals.com!

Even if we ignore that one we can see less known sites like pipersandals.com etc rank better then much more authority sites like zappos.com, chacousa.com etc.

This is only one example of how Google's algo is not working ok.

Amirmullick3 · #2 (**permalink**) 01-01-2009, 08:28 PM

I think putting weight on backlinks is alright but dont put too much weight on it. Content is definitely the better thing to put weight on though, and its cool.

2fk · #3 (**permalink**) 01-01-2009, 10:30 PM

How about 50% on both sides...cause backlinks which are quality should weight but the case is that what manik says it can be manipulated...which G can't figure out..( those links which seems to be natural having great advantage on SERp) on the other hand having or giving more weight on quality content will play fair on the SERP cause sites will be forced to give or offer quality contents to it's reader...

manik · #4 (**permalink**) 01-01-2009, 11:04 PM

I think determining a site's rank for a keyword mainly by backlinks is very wrong. It should be content.

Its gonna take some time I guess for the software have that kind of skills. Thing is Google knows that, I am sure they are trying to improve their algorithm on this as much as they can.

Amirmullick3 · #5 (**permalink**) 01-01-2009, 11:14 PM

They most definitely must be, and if your that determined about what your saying then i am sure you are right about this. Backlinks system is sort of dumb since a useless site with no content can rank better than a site with TONS of content

mastermind · #6 (**permalink**) 01-02-2009, 10:41 PM

wow, that sandal example is a nice one. zappos should be within top 3 for sure.

aquapearl · #7 (**permalink**) 01-03-2009, 06:27 AM

Really nice Search manik ,