Hello Friends,

I am new to the world of google analytics and have certain queries regarding the google analytic's bounce rate. I know of a B2B site operating in high value-low volume revenue model. The bounce rate has been hovering at around 70-75% (whereas the industrial benchmark is around 45%) for their internet site. Now, I have following questions to ask:

1. How exactly is the industrial benchmarks calculated (and their graph plotted)? Are the bounce rates of major firms operating in the same sector also into account while calculating the bounce rate? So, does that mean that competing firms have a bounce rate lower than that of the site in question (with BR of 75%)?

2. When analytics show that the bounce rate is 75%, does this figure an average of the bounce rates of all the pages of the website?

3. Do we deal with the problem of high bounce rate on a site-wide basis or page-to-page basis?

Would appreciate any help on this matter.