Thread: What is Quality Score?

What is quality score or Ads Quality in PPC and how we can measure it for a particular ad copy. Is it affect the ads position?

The AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click. There are many factors on which quality factor measured, here we have some of these factors.

1. Ad copy quality
2. Ad should be relevant to the content of the Landing page.
3. Call to action on ad and landing page.
4. Landing Page loading time.

I really appreciated with your informative post.

Thanks for sharing this info with us and hopping more from you.