Thread: Your target audience bounce rate

What is your target audience? Lets be a little more exact then "internet user"

I use youtube as my primary source of advertising. The sites you are advertising on, what is your bounce rate for them?

Bounce rate from MSN - 10.16%
Bounce rate from Youtube - 22.18%
Bounce rate from yahoo - 33.53%
Bounce rate from Google generic search - 53.79%

Bounce rate right now is an average of - 33.17%. A few months ago it was between 28% - 29%

Other stats:
These are from google Analytics, and are from August 24th - September 23rd.
1,418,727 Pageviews
11.89 Pages/Visit
00:13:54 Avg. Time on Site
119,328 Visits

My target audience is people looking for videos on certain topics. I upload my videos to youtube, metacafe, dailymotion, break, yahoo video - just about anywhere I can.

I am surprised seeing that low bounce rate from youtube visitors. Mine is around 50%.
Impressive work you doing on marketing pal.

I will have to go and have a look at my GA stats for the bounce rate but my target audience varies from blog to blog. Mainly, I target young bloggers who want to learn more about SEO and blogging.

Originally Posted by ~kev~

Bounce rate from Youtube - 22.18%

I think this stats are quite pretty low for youtube videos, dont you think. maybe your video is not that interesting and quite boring for users. I suggest you work on your GA stats and explore the interest of your viewers.

Originally Posted by leahmarie

I think this stats are quite pretty low for youtube videos, dont you think. maybe your video is not that interesting and quite boring for users. I suggest you work on your GA stats and explore the interest of your viewers.

What is your youtube bounce rate? And how about a link to your youtube account and some of your youtube stats??

Heres mine - http://www.youtube.com/user/survivalistboards

Youtube account stats are down for service right now, so I can not post my stats.

To be honest, you have no idea what your about to get yourself into. I have over 300 videos, well over 3,000 subscribers and around 2 million video views. My videos are the driving force behind my forums membership. They are very targeted at a certain audience.

If you want to compare traffic and stats, I'am game.

I would also say 20% bounce rate is really good. Most sites get around 40-50% bounce rate.

What started all of this - on another site I visit there was discussion of bounce rate for forums. Most of the people were posting 50% - 75% range.

The guy who started the thread had a bounce rate of @2%. BUT, the forum as brand new and the only people that visited were him and some friends. As google indexes more pages and the site gets more traffic, expect the bounce rate to go up.

My overall bounce rate was maybe the lowest posted in the thread with an average of 33.17%. Once I got into the details, and saw 22.18% for youtube, I was surprised. One of my target audiences are youtube viewers. This tells me that videos are hitting their mark and driving targeted traffic to my site.

I don't think your youtube stats are bad. I like your videos too

How do you find your bounce rate. Apart from Google Analytics is there any other easy way to look at your stats?