Thread: The Six Fears of Buyers and Sellers!!!

We often expect that the cost of our service is going to be the big objection that we face. Often, the objection is really about the prospect's fear of making a decision.
The prospect could be gripped by the six fears of Buyers and Sellers.

1. Fear of making the wrong decision.
2. Fear of making any decision.
3. Fear of change.
4. Fear of being cheated.
5. Fear of looking bad to others.
6. Fear of acting without sufficient thought or knowledge.

While there are a few objection handling techniques that will work to alleviate these fears, the best overall technique is reduction of risk through guarantees or reassurances from you that they are making the right decision.

Awesome! These fears should be strongly kept in mind while making business strategies. Evaluate these fears in the market and then try to eliminate them.

The most common is the fear of being cheated, considering the amount of scams out there.

scamming is the vital issue. Especially the buyer, because after paying they have no option i guess.

This is an excellent concept priteshsurve. I think that anyone starting a new business or even maintaining a current one should analyze any and all fears they may have. I think we should analyze them and ask ourselves what it would take to alleviate these fears. Would it help to talk them over with people who have been there before? Would it help to talk it over with potential customers? I think we understand them we can work on fixing them.

Thanks for the share. It's a perfect list.