Thread: 10 Ways to market your software products

Some Ideas on how you can get the word out about your new software products.

1. Develop strategic partnerships with websites where your target audience goes. If you have software for small businesses, then you may want to approach small business portals or online magazines targeting small businesses and offer a partnership deal with them. You have to address the question for your potential partners - what is it for me?

Give potential partners a hefty commission for every sale (or if you are generous, commission for every lead) that they send your way. Help your partners devise strategies on how to market your product – provide them with sales copy that they can put in their newsletter, give them banners or other creative that they can run in their websites, give them text link copy that they can use.

Then monitor if they are actually doing anything to market your product. If they are not providing you with the sales you were hoping for, talk to them and ask them how you can help improve their sales. For this approach to work, you need to have a dedicated person tracking and helping your strategic partners.

2. Create an affiliate program. Expand the strategic partnership route even further and develop your own affiliate program. There may be other websites out there that would be willing to sell your software for you in exchange for a percentage of sales. However, you would need infrastructure, and a person who could monitor the affiliate program.

3. Make sure your product is listed in software review and download sites They are the place people go to when they need software, and you need to be there.

4. Get tech magazines (print and online) and bloggers to review your software. If you get good reviews and the review is featured or published, that is a great source of free publicity for your business.

5. Offer a free trial version of your software. Those who download a free trial version are more likely to buy your product.

6. Advertise where your target market gathers. You need to be visible where your buyers are. Whether buying sponsored text links or banner advertising, measure your ROI carefully. If you use pay per click search
advertising, carefully track your keywords and your ROI.

7. Create the best software you can. Satisfied customers will freely recommend your software to others in forums or other online gatherings.

8. Write articles. Articles can help boost your traffic, increase your pagerank, establish yourself as an authority in the field, and get more sites to link to you. It may not be a direct way to get sales, but it can help in the long run

9. Press release. While some press release services cost $650 to use, some are less than $100 and others are even free. Everytime you release a new version, land a partnership deal or something good is happening in your business, write a press release and send it around.

10. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" for tips on how to improve your conversion rates

Thank you very much for this useful information.Because our products is software concerning system tools.
I really don't know how to market it, thanks now

Do you have any other tips on maketing software products, I am new in this line, know little about this. Thanks in advance.

I recently started Freelance SEO I got 1 project they asked 25 directory submissions and 25 Social Bookmarking submission , How much i charge for them can any one help me any suggestions ?

I agree with you. Your ways have proven to be successful.

very nice and thoroughly description. These tips are really helpful and useful for anybody who want to open online marketing business.This way we can expand business and reap benefits.

i agree with you i like 7 and 8 tip.

Nice thread. Share the free software to the download sites is a best marketing strategy.

Having a great idea for a software product is the first step to creating a startup and employing a development team. How you convey your product to an audience, including the quality of your website, the way in which you advertise and market, and the writing style you employ for copywriting is then the next vital step to work on, and in this, many companies fall short. A good manual for your product, or a well written and informative web site, often seem superfluous to developers who are busy solving issues in the implementation of the program, but ultimately, these are exactly the things the customer uses to form an opinion of the product and its relevancy for them.

thanks for good ways. 8 - agree.

nice tip ... I agree with you ...

Nice sharing!
Your sharing information will be really helpful to marketing any software products. I update my knowledge after read your post which have beneficial information.

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It is a nice sharing!!!!!!

this is very useful tips not only for starters but also those who already into online business but don't have a luck to succeed.

Thank for sharing this useful information.