Hello,
Bum marketing is basically a variation of article marketing.
You find a niche market in which you explore popular keywords and phrases, you filter the low competition ones and use them in an article that you have optimised. This method allows you to get the most from search engines. For example, your product could be from dog food to auto responders, all you need to do is write an article, fill it with profitable keywords and submit it to article submission sites and directories. Being optimised with those keywords, it will rank high in search engines.
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