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Bounce rate is the percentage of visitor who visited your site and leave suddenly without giving any interest. if your website's bounce rate is high it means your landing page of website is not attractive.
Bounce Rate is one of the simplest and most important metrics to watch for in Google Analytics, and it stands for the number of visitors who come to your website and then immediately leave. Hence, a visitor “bounces” from your website if they enter, do nothing else, and then immediately hit the “back” button. Due to the way Google Analytics measures “Time on Site,” any “bounce” is recorded as a visit that lasts for only 1-second, even though someone could technically stay on a website for 20-minutes before bouncing.
Bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. More importantly, Bounce Rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations.
The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. More importantly, Bounce Rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations.
Or as Google analytics evangelist Avinash Kaushik frankly sums it up from the user’s perspective, “I Came, I Puked, I Left.”What is Exit Rate?
To fully understand bounce rate, it is important to understand the difference between bounce rate and exit rate.
Bounce rate applies to a visit entry/landing page (i.e. the first page a person visits) and exit rate applies to the page a visit exits/leaves on. More specifically, think of exit rate as a way to identify where people are exiting mid-stream from your conversion funnel.
If most visits exit/leave at step 3 of 5, (as shown in the checkout goal funnel visualization (on the right) where the weak link is the billing information page), then you can identify that something is likely wrong with this specific step. Now you know where to start your optimization efforts.
Keep in mind that we do expect high exit rates on the final step pages such as step 5 of 5 in a checkout funnel. This doesn’t mean it can’t be and shouldn’t be reduced, but it is not a critical concern.
Bounce Rate is the rate measured when any user view visits your website and leave without leaving viewing it. Even every single business try to decrease the bounce rate of the websites with enhancing the websites and make improvement in it.
Bounce rate is the percentage of the users who left your webpage from the entrance. That means users do not navigate your website's other pages and left from the landing page.
The most common reason people bounce your website is wicked user experience. Provide a better overall user experience with better interactive website, optimizing call to action buttons, their placement. Improve your website speed. To get user attention, use high quality images.