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When your SEO services provider submits your articles to do follow directories, the indexed articles will be listed in the search results. This is as good as your website getting listed in the top places in Google and other search engines because you will get additional traffic from these listings. So it is not just the back links that you get for your website but there are many other related benefits from article submissions.
Article submission is an off page seo technique that helps to build your website ranking and also generate good traffic. Submitting your articles in various submission websites help to optimize keywords to rank them higher in search results.
The article aims to clarify the needs of the article writing and submission to achieve the purpose of getting higher rankings for both the keyword and page rankings on the search engines.
The important benefit from article submissions is to be seen in the form of improved online visibility. When you submit articles to top article directories, hundreds of users will come across the articles and the link to your website.
Using article submission is completely acceptable, this being said, you will want to submit an original content ( not spinned content one ). Also make sure if you submitting to an article directory, you are submitting to a worthy site like ezine article etc