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what is a macro conversion ?

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  • #16
    A macro conversion is the primary conversion on a website, for example a completed sale on an ecommerce site or a completed lead generation form.
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    • #17
      A macro Conversion is the primary conversion on a website, for example a completed sales on an eCommece site or a completed lead generation form.
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      • #18
        We have certainly come a long way in understanding impact and effect of users who are visiting our websites. In the early days of the internet the measure of success was the amount of hits your website had received.However this approach was fundamentally flawed in that it only provided a basic top level view providing no benefit or insight to webmasters. It was much like a manager knowing exactly how many workers he was managing, but having no idea what they were doing day to day and unable to measure the quality of their work.Web analysts quickly honed into the need for more insightful data and soon understood the only way to improve your website was to understand exactly what users were doing. This included measuring things such as how long users spend on site/pages, what pages they visit and also bounce rates for example. The need for this data has quickly evolved into the analytics packages we see available in the present day.

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        • #19
          A macro conversion is the primary conversion on a website, for example a completed sale on an ecommerce site or a completed lead generation form. A micro conversion relates to smaller engagements such as a newsletter sign up or a user watching a product video. Micro conversions can often precede the macro conversion
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          • #20
            A macro conversion is the primary conversion on a website, for example a completed sale on an ecommerce site or a completed lead generation form.
            Consistent Sales, Inside Sales Training, Sales Training

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            • #21
              Full scale transformations which you delineate to your essential objectives of the site. Large scale transformations are critical changes that harvest quick and enormous prizes. Google Analytics is helpful for large scale change.

              Case of large scale transformations are orders,registrations, structure consummations.
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              • #22
                A micro conversion is a metric that indicates the potential for success but doesn’t necessarily equate to success. When you have a long sales cycle—like we do—a full sales conversion may not happen for 6+ months after initial contact. In this case, it’s imperative to understand your micro conversions.
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                • #23
                  Macro conversions are events that can actually impact the bottom line.
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                  • #24
                    A Macro Conversion is Important Factors E-commerce Sale. A Macro Conversion including a sale, Transaction, Enquiry, acquisition Conversion, orders, Signup forms, registration etc.

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                    • #25
                      A micro conversion is a small step on the path of a visitor towards your primary conversion goal (usually called a macro conversion). For most websites, these macro conversions are either making a purchase, giving a donation or providing a lead. Types of micro conversions

                      process Milestones are conversions that represent linear movement toward a primary macro conversion. Monitoring these will help you define the steps where UX improvements are most needed.

                      Secondary Actions are not the primary goals of the site, but they are desirable actions that are indicators of potential future macro conversions.







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                      • #26
                        sales transaction is a example, which you map directly to your primary goals of the website
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                        • #27
                          Macro conversions which you map directly to your primary goals of the website. Macro conversions are significant conversions that reap immediate and big rewards. It is useful for marketing online
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