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How to stop multiple clicks from the same person in Google Ads?

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  • How to stop multiple clicks from the same person in Google Ads?

    Hi
    I have invested some thousand dollars in Google Ads.
    My money is drastically exhausted.
    I think this is happening with the number of wanted clicks from a same person(s) just finish my money. How to solve this issue?

    So many people have the same query. But this is not true.
    Google has a best feature called "Frequency Capping".
    Frequency Capping is way to limit number of clicks from the same person and same device.
    If he is trying to generate wanted clicks then Google will never consider it and shouldn't let the advertiser pay for it.
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  • #2
    You can identify the network the clicks have come in on using google analytics. Go to the Technology category, select Network and filter for high sessions and bounce rate. Anything 99% or more with a decent amount of clicks is likely fraud. Verify in Billing that these are being backed out as invalid clicks. Contact your account manager of not.

    If you use Improvely you can identify IP addresses which you can block, but be careful not to block an entire city or region.
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    • #3
      Originally posted by friendhrm View Post
      You can identify the network the clicks have come in on using google analytics. Go to the Technology category, select Network and filter for high sessions and bounce rate. Anything 99% or more with a decent amount of clicks is likely fraud. Verify in Billing that these are being backed out as invalid clicks. Contact your account manager of not.

      If you use Improvely you can identify IP addresses which you can block, but be careful not to block an entire city or region.
      Blocking an IP address is an important thing because we'll get unwanted clicks the regions where we have no business. In ad settings we have to edit the region details.
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      • #4
        Frequency capping is a tremendous concept in Google. Suppose when you search for a same category keyword multiple times but not clicking on any website. Let say you did it 3 times, then 4th time you won't see any Google ads, means, Google identified that you are trying to explore more info on the same category rather than clicking ads.
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        • #5
          Adword System has a very keen eye on this crap and have an auto rebate system for you. Google's tracking should pick that up and the advertiser shouldn't pay multiple times from the same IP.

          According to my thoguts Google is not charged on click where you got the click for same IP in last 24 hours.
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          • #6
            Originally posted by arronmattwills View Post

            Blocking an IP address is an important thing because we'll get unwanted clicks the regions where we have no business. In ad settings we have to edit the region details.
            Yeah, even Frequency Capping is also failed in preventing unwanted clicks.
            See recently we invested $1000, and amount is continuously deducting. When we checked for the IP addresses, same IP addresses daily visiting our website via Google adwords only. It means that on daily basis it is acceptable. So customer is losing the money.
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