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301 Moved Permanently. A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
The official registry of HTTP status codes lists five classes of status codes, with the first digit of the status code identifying the response class. The 3xx means in this case means the status code is in the redirect class.
Now if you are familiar with SEO and read about it online, you have almost certainly heard the phrase “link juice.” This is where the redirect status codes come in to play. If you need to suggest to the search engine crawlers that your page, content, URL, or site has moved, then you need to redirect them. The status of that redirect has substantial importance in properly reassigning the “link juice” or ranking value. What is a 301 redirect?
A 301, or permanently moved, is a redirect that carries and distributes in an absolute manner. You should use a 301 to signify to the crawlers that your content has moved permanently – as in forever.
Also i would like to add that when you use any url shortening service, always choose one that uses 301 redirects instead of 302. This is important to get benefit of link juice because of permanent redirect.
301 Moved Permanently. A 301 divert is a perpetual divert which goes between 90-99% of connection juice (positioning force) to the diverted page. 301 alludes to the HTTP status code for this sort of divert. In many cases, the 301 divert is the best strategy for actualizing diverts on a site.