Aim at more than selling on your site
by, 05-28-2012 at 05:29 AM (272 Views)
The first reaction to this headline should be one of shock and awe. An ecommerce site on which you don’t sell? Relax. That is not what I meant. Yes, you have to sell on your ecommerce website. That after all, is why you are in business. But what I am referring to is that little, vital extra. As every mode of selling outgrows its age and utility, it has to adapt to the changing trends. When you are selling using technology, it is all the more so, because of technology’s great hurry to grow old every now and then. It is not difficult to adapt to new technologies, but the challenge is in keeping up with all the things that take your business on top.
Shed your ego with the customer!
The first and foremost of thing to bear in mind is that a buyer is a human being with a heart and emotions. No one, including you and me, likes to be treated as zombies. Imagine walking into a store to buy a footwear item and finding that the salesman has a complex about touching your feet to let you try sizes! However great a reputation a brand or product may have; the final factor for which the sale is made is the salesman. A forthcoming, courteous and polite salesman, who makes the customer feels at home in the store is more likely to close a sale than a grumpy one.
The mantra is relationship
How does this happen in ecommerce, where you never get to meet the customer? This is where the point I made –relating to the headline –comes in. Building a relationship with the customer is the key to success in ecommerce. And who ever said that a relationship is built only by interacting face-to-face with your customer? When this much is given, it has to be understood that relationship building in ecommerce is all about how well you understand your customer’s needs. This of course, takes time. It is not only built over time; a lot of effort goes into it.
The winning formula
The success or otherwise of an ecommerce business finally boils down to how well you understand the customer’s needs and buying attitudes. As said earlier, this is not something that happens overnight. Relationship is the foundation for success, and selling a product is only part of it.