Webmaster Forum - Blogs - jshrimali http://www.webcosmoforums.com/blogs/jshrimali/ Webmaster forum offering help and resources on marketing, SEO, web design, hosting etc. Join the friendliest webmaster community. en Wed, 22 May 2013 18:02:19 GMT vBulletin 60 http://www.webcosmoforums.com/images/misc/rss.jpg Webmaster Forum - Blogs - jshrimali http://www.webcosmoforums.com/blogs/jshrimali/ Technical Writing and the Importance of Content Multi-Purposing / Repurposing http://www.webcosmoforums.com/blogs/jshrimali/1784-technical-writing-importance-content-multi-purposing-repurposing.html Thu, 25 Aug 2011 09:26:26 GMT Technical Writing and the Importance of Content Multi-Purposing / Repurposing _Content multi-purposing_ takes utmost advantage of existing or new content by repurposing and broadcasting it across... Technical Writing and the Importance of Content Multi-Purposing / Repurposing

Content multi-purposing takes utmost advantage of existing or new content by repurposing and broadcasting it across all communication channels, with channel-appropriate formats, at appropriate levels of aspects, all with modest incremental attempt, while ensuring adherence to all corporate, legal and delivery standards. In this article we will discuss in detail some of the benefits of content multi-purposing / repurposing. Let me first introduce the term technical writing. What is technical writing?

Technical writing is used to communicate the technical aspects of a product or service to technical and non-technical audiences. Examples are the user manual of a consumer-oriented digital camera, the technical service manual for a car or instructions on how to operate a machine that makes parts for a TV. Fields as varied as engineering, chemistry, aerospace, computer hardware and software, robotics, finance, consumer electronics, and biotechnology all need technical documentation. Technical writing teams are often referred to as Technical Documentation Groups, Information Development, User Assistance Teams, or Technical Publications Departments. What is the purpose of technical writing?

The purpose of technical writing is to let readers understand technical materials and use them as needed without having to decode wordy and ambiguous writing. Technical writers put complex technical ideas into understandable words, for technical as well as non technical audiences. What is good technical writing?

The three C’s of good technical writing are:
  • Clear
  • Concise
  • Complete

Good technical writing clarifies technical jargon; that is, it presents useful information that is clear and easy to understand for the intended audience. Poor technical writing may increase confusion by creating unnecessary technical jargon, or failing to explain unavoidable technical terms that readers would not be familiar with. Now as you are having clear vision for the term technical writing, let me discuss benefits of content multi-purposing / repurposing. Efficient content creation, management and delivery

Content writing, management and content review requires a lot of time. The real challenge is to ensure that (before a product is released to the market) all the possible documentation is done well in advance. Strategic content re-purposing helps you shorten this content-creation-and-review cycle and ensure that the product is released, fully supported with documentation, on time. Consistent quality of content through a standard input format

Quality is a major factor while developing content. Content Re-purposing ensures that the quality of the documentation remains consistent, and is not compromised across formats and delivery channels. Easy content updates that are quickly made available to all output formats

aMarketForce multi-purposing technology ensures that content updates made in the source document are available to update all downstream delivery content formats. Automated delivery for Sales, Support, Consulting, Marketing and other organizations

Multi-purposing makes user-appropriate content delivery to all teams, in their preferred format, faster and easier. aMarketForce technology parses core content into data sheets that Sales can use, presentations for prospects, support Help CHM for use by tech support, or HTML on websites. This is significantly more cost-effective as compared to creating each piece separately. Elimination of labor-intensive manual review processes that are required to ensure compliance to corporate legal standards, corporate style and localization requirements.

Every document is automatically checked by the Standards Checker to comply with language, grammar, corporate style and legal guidelines automatically, eliminating most, if not all of the need for tedious manual reviews. Cost-effective across the organization.

Content re-purposing helps companies to same time and money. To know more about aMarketForce technical writing service, please email us at info@amarketforce.com. Keywords Technical writing, tech writing, technical writing services, technical writing services, content writing, content multi purposing, content repurposing, document writing, user manual writing, ]]> jshrimali http://www.webcosmoforums.com/blogs/jshrimali/1784-technical-writing-importance-content-multi-purposing-repurposing.html Introduction to Technical Writing http://www.webcosmoforums.com/blogs/jshrimali/1772-introduction-technical-writing.html Tue, 23 Aug 2011 09:19:14 GMT _* I*__*nt*__*roduction to Technical Writing *_ aMarketForce has recently introduced Technical writing and Documentation Services to its suite of offerings. In this and two successive blogs we ... Introduction to Technical Writing
aMarketForce has recently introduced Technical writing and Documentation Services to its suite of offerings. In this and two successive blogs we will give you a brief overview of our technical writing and documentation services.

  1. What is technical writing?
  2. What is the purpose of technical writing?
  3. What is good technical writing?
  4. What is the difference between technical writing and technical documentation?
  5. What sets aMar ketForce apart as a provider of technical writing and documentation services.

What is technical writing?
Technical writing is used to communicate the technical aspects of a product or service to technical and non-technical audiences. Examples are the user manual of a consumer-oriented digital camera, the technical service manual for a car or instructions on how to operate a machine that makes parts for a TV. Fields as varied as engineering, chemistry, aerospace, computer hardware and software, robotics, finance, consumer electronics, and biotechnology all need technical documentation.

Technical writing teams are often referred to as Technical Documentation Groups, Information Development, User Assistance Teams, or Technical Publications Departments.
What is the purpose of technical writing?
The purpose of technical writing is to let readers understand technical materials and use them as needed without having to decode wordy and ambiguous writing. Technical writers put complex technical ideas into understandable words, for technical as well as non technical audiences.
What is good technical writing?
The three C’s of good technical writing are:

  • Clear
  • Concise
  • Complete

Good technical writing clarifies technical jargon; that is, it presents useful information that is clear and easy to understand for the intended audience.
Poor technical writing may increase confusion by creating unnecessary technical jargon, or failing to explain unavoidable technical terms that readers would not be familiar with.

What makes aMarketForce different?

Differentiator # 1: aMarketForce has skilled technical writers who have written at length in several technical domains, so that we can go in and create documentation with little ramp-up time. While this may be a claim that is made universally, the one thing we DO NOT do is claim expertise in all areas. aMarketforce writers focus on software technology, Finance and banking, and marketing communications.
Differentiator # 2: Our capability to take in a diverse range of technical content in many different pre-existing formats, store it all in a manner where the ‘content’ is separated from the ‘format’, and the ability to take this ‘content’ and deliver it in a variety of formats, with the depth and complexity of the subject matter determined by the ultimate use as well as the output format. We call this content multi-purposing, or ‘Documentation Services’, and it will be the focus of the next blog.
To know more about our technical writing service, email us at info@amarketforce.com

aMarketForce
888 Saratoga Avenue, Suite 203
San Jose, CA 95129
USA
Email: info@amarketforce.com

Source: http://amarketforce.com/blog/2011/07...nical-writing/


]]> jshrimali http://www.webcosmoforums.com/blogs/jshrimali/1772-introduction-technical-writing.html Successful Event Marketing and Event Recruitment http://www.webcosmoforums.com/blogs/jshrimali/418-successful-event-marketing-event-recruitment.html Tue, 01 Mar 2011 07:58:39 GMT Successful Event Marketing and Event Recruitment




Events are a key part of your awareness and lead generation strategy. Events are one of the few venues where you can talk to your prospects and customers directly and make a strong personal connection.
Every event needs a well-executed plan to ensure success. Without a well planned and executed event – targeted attendee recruitment, error-free registrations, event content, event staffing, and follow-up – even the best of sales events will be a waste of money and time.
Events cost money. Make that money work for you. The two biggest elements of a successful event is the number of ‘right’ people who attend, and are exposed to the right messages. The biggest booth, a famous speaker, the most valued giveaways are all useless if your target audience did not turn up or got the wrong message.
Part 1 – Developing Your Audience


The key questions here are:

“How do I reach the right people?”

1. Identify the right people:
a. Develop a good list. Be very clear about the profile that you want to reach, and create a list matching that profile. Nothing is worse than inviting CFOs to a technical event. (for more details, read our blog on List Development)
2. Reach the right people
a. Use communication media effectively.
i. Direct Mail: Informative and well designed direct mailers work well. A person may be inundated with email, but an envelope gets attention because it is one of very few mail pieces the recipient might have received that day. Also, if your list is short (focused on very senior executives, for example), a personally addressed letter send by FEDEX or UPS is well received.
ii. Advertising: If your budget allows, advertise the event in trade magazines, on social networking sites, business networking sites and more. These can work wonders. Trade magazines often give you discounted advertising of you can help them with relevant content, so keep an eye on their editorial calendar and connect them with your customers who can help with industry-relevant material.
iii. Website: Keep your website updated with the most current event information. Your invitees are very likely to visit your website upon being invited, and you want to showcase the event with direct links to the event registration page. In addition, event pages should be properly SEOed.
iv. Press Releases: Doing a press release about the event in local business publications and PR sites is another good technique for event marketing. Press releases should have the right message, media contact and details to make the event registration process easy.
v. E-mail: E-mail is an inexpensive and popular technique. For targeted event marketing, you must have a good list. You also need to track if the emails are being opened, in addition to the usual email metrics.
vi. Event Organizer Website. Ensure prominent positioning if your event is part of a larger industry meeting, with appropriate links.
vii. Tele-marketing: After executing direct mail and event email campaigns, we recommend follow-up tele-marketing. You can start with the email campaign opener’s lists who have not responded to your campaign. You can also directly start the tele-marketing campaign by using targeted lists. Refer to our website for more information on event business list development and tele-calling services.
viii. Social Networking Sites: Social networking sites can be a very useful source for event promotions. LinkedIn Events, Facebook Events, Twitter are some of the good sites on which you can promote your events to your prospects and customers.
3. Follow-up, follow up, follow up.
i. Just sending out an invitation is never enough. Follow up to ensure they have registered. After registration is confirmed, send event information details, with passes, tickets, URL links and whatever else is needed. Your local sales rep should be the prime contact, with their senior manager pitching in. Send email a few days before the event. Call the day before.
ii. Make sure your follow-ups are brief and polite. Nobody likes being bugged. Light touches are better (With a hint of humor if you can carry it off).
Refer to our website for more information on event email campaign services.


b. In the next few sections (coming soon on this site), we will cover:
i. How to develop the right message?
ii. How to incent them to come?
iii. How to make them feel good that they came?
iv. How to ensure they go back and tell others?
v. How to make them feel like coming to your next event?
Additional information about event recruitment services and aMarketForce marketing services can be found on www.amarketforce.com.


Ref: http://amarketforce.com/blog/2010/11...t-recruitment/

jShrimali
SEO Manager
www.amarketforce.com ]]> jshrimali http://www.webcosmoforums.com/blogs/jshrimali/418-successful-event-marketing-event-recruitment.html Database Scrubbing – An Ongoing Process http://www.webcosmoforums.com/blogs/jshrimali/415-database-scrubbing-ongoing-process.html Tue, 01 Mar 2011 07:36:22 GMT **Database Scrubbing – An Ongoing Process** **Does your business have a huge email database? Do you know how accurate it is?** A typical database tends to go as much as 30% inaccurate... Database Scrubbing – An Ongoing Process

Does your business have a huge email database? Do you know how accurate it is?

A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you could unknowingly be starting out with a 30% miss rate right out of the gate.
Why cleanse your database?

Prospect databases get old really fast. With a 20-30 % industry attrition rate, 20% of your business email database gets outdated in every quarter. 5% of the database will have wrong phone numbers or email addresses. More than 5% of the typical database has missing or no information. For it to be fully effective, your database needs to be kept up regularly.
Email database hygiene is a major dread for salespeople and marketers. These two groups are database powerusers for their marketing and sales campaigns, and have little spare time to maintain databases. To have inside-sales-people spend time cleaning a database is a major disincentive for the salesperson, who is not working towards his numbers or earning sales bonuses while he cleans the database. Likewise, asking a marketer to clean a database is costing you much more. Bottom line, it is inefficient and cost-ineffective to use the time of an experienced executive who is not skilled in this area, to update a dirty database. On the other hand, using an ineffective database for marketing and sales campaigns will definitely not produce the results and ROI you expect. Catch 22? Not really.
Yes, there is there a better way to maintain your database. Now that you understand why database scrubbing is important, and that it needs to be an ongoing process, aMarketForce’s Integrated Database Validation Solution comes to the picture.
aMarketForce has a skilled team of database analysts, tele-callers and web researchers who are proficient in validating and cleaning large business databases and email lists. aMarketForce’s integrated database validation service will scrub your existing databases, replace incorrect business contacts, update prospect contact information, validate titles, and ensure a uniform format, thus making it a current, correct and valuable sales asset. Email addresses and postal mailing addresses are also validated and fully appended, ensuring that your email and mailing campaigns are successful. To make sure your business database is always clean and current, aMarketForce recommends Integrated Database Validation Solution to our clients once every quarter.
Request a quote for aMarketForce’s integrated database scrubbing services: http://www.amarketforce.com/quote.php
Database Cleansing, Database Scrubbing, Database Validation, Database Verification ]]> jshrimali http://www.webcosmoforums.com/blogs/jshrimali/415-database-scrubbing-ongoing-process.html